Over the past decade, consumer shopping patterns have changed dramatically. Even the brick-and-mortar stores of large chains are struggling to compete with the ease and customization of the online shopping experience. Digital signage offers a real-time platform for your visual communications and creates brand
cohesiveness by tying together your online and offline marketing.
lobbyTV’s cloud-based digital software solution allows you to turn any TV into an interactive promotional tool and help your retail store create a truly immersive customer experience. Welcome shoppers as they enter the store and immediately advertise featured products or promotions. Direct customers to specific areas of the store, while connecting departments with cohesive branding and messaging. Encourage social media engagement by prompting customers to post photos in your store with specific products.
The customizable, easy-to-use platform allows you to tailor messages to your unique audience and instantly update content to drive impulse purchases with eye-catching displays. Best of all, there is no need to hire a graphic designer every time you need new signage. Simply Drag and drop your content into one of our templates or create your own using PowerPoint or Google Slides.
Master Store Communications
with Digital Signage
lobbyTV can also improve the hiring process and facilitate employee training. Because the software is cloud-based, content can be managed and deployed from anywhere through one simple-to-use platform. Whether your store has one screen or 1,000, the corporate office can quickly disseminate product promotions or inventory levels, thereby improving store profitability as well as customer satisfaction.
Benefits of Digital Signage for Retail Locations
- Customize content based on store location and demographics
- Drive customers to particular areas of the store to maximize revenue
- Educate customers about specific brands and display how-to information
- Introduce new services and product offerings
- Advertise special promotions and discounts
- Reinforce existing advertising and marketing messages
- Reduce perceived waiting times for customers standing in line
- Entertain with auto-updating news streams from over 70 sources
- Live stream over 5,000 radio stations
- Display product reviews