The retail banking industry has seen dramatic changes in the way they interact and deliver services to their customers over the past two decades. As online banking and mobile apps rose
prominence, fewer and fewer customers saw the need to visit a physical location, leading to branch closures across the country. However, many financial transactions still require an in-person visit. This has led to a scrambling of financial institutions to find innovative solutions to modernize their branches and promote a truly engaging and targeted customer experience.
Digital Signage that
Doesn’t Break the Bank
Enter lobbyTV, a cloud-based digital signage solution that allows banks and credit unions to transform any television into a highly-effective promotional tool. The simple drag-and-drop platform allows you to upload PDFs, images, videos, PowerPoint and Google Slides into a centralized content management system, where you can then display customized messaging to customers who are waiting to receive your services. Worried about what to display? Fear not. lobbyTV has an extensive template gallery to get you started.
Along with the ability to cross promote your services and products, lobbyTV also allows you to entertain your customers. Insert financial news delivered in real-time and choose from over 5,000 radio stations to live stream behind slideshows. Plus, at only $15 per month, you can modernize and enhance the ambiance of your retail bank for less than the cost of lunch. Save money on printing costs and reduce the waste of throwing away posters once the promotions expire!
Invest in your Customers
As financial information has become increasingly complex, there has never been a greater need or a better time to implement digital signage in your bank location. Think about how often bank tellers have spent a considerable amount of time answering questions for a single customer as the line behind them continues to grow. With digital signage from lobbyTV, information can be dynamically displayed in full HD and answer most questions before the customer even arrives at the counter. In fact, according to the Platt Retail Institute, bank customers have a 63% recall of digital signage messaging they see while in the branch. So, instead of answering simple questions or having to wear the hat of a salesperson, tellers can instead focus on having more meaningful conversations and developing better relationships with customers. It’s that personal touch and human connection that can differentiate the branch, reinforce the brand’s value and ultimately build or strengthen customer loyalty.
Benefits of Digital Signage for Banks and Credit Unions
- Provide real-time display of interest rates and service fees for checking accounts
- Cross-sell banking products and services
- Keep customers informed of data breaches or financial news
- Remotely manage and display localized content for all your branches with a single platform
- Lighten the mood with fun facts, financial trivia and
- Advertise current banking promotions and upcoming events
- Save money on printing costs and reduce waste
- Entertain customers with live news streams of your choice
- Live stream over 5,000 radio stations behind slide shows