If you are in the retail or restaurant industries, chances are that you spend a considerable amount of time dealing with your signage. If you are still using traditional printed signage, the time required is exponentially higher. Think about it for a few minutes. Throughout the year there are multiple holidays, special sales or featured items that need new signage. First, you must create the concept or hire a graphic designer. Then there are printing costs, shipping costs and physical labor to hang the signs. What happens if there is a mistake on the print-outs? The whole process must be repeated.
If you are searching for a better solution, you are not alone. Now is the perfect time to break-free of your time intensive relationship with static signage and upgrade to a newer, more exciting mode of communication. Digital signage has increasingly been making its appearance in businesses that span nearly every industry thanks to its ease-of-use and time-saving capabilities. Instead of waiting for a professional designer to send you mock-ups and crossing your fingers that the printer completes a flawless run, you could have your new content splashed across multiple TV screens in just a few clicks. Because digital signage software is cloud-based, you can even update your content while you are on vacation – from anywhere in the world.
Then there are the cost-savings. Although lobbyTV has a template gallery and a design team ready to help, the platform is designed to be DIY. You will no longer have to endure expensive design and printing fees. You can simply update your content, set a schedule if you choose and display it in full HD to your intended audience in a matter of minutes.
Easily Interact and Engage your Audience
With traditional signage, only one message can be communicated at a time. Digital signage, however, uses rotating slideshows, images and videos to convey a variety of informational and engaging messages. Instead of placing posters that seem to fade into the background, you can seize the opportunity to grab your customers’ attention. Need a little incentive? Digital signage has an 83% recall rate and captures 400% more views than static displays, so you can be sure that your message is both seen and remembered.
If you think about it, these statistics make complete sense. When is the last time you were entertained by a printed sign? You may snicker at a funny image or creative headline, but there is zero chance to actually interact with your audience. Digital signage provides this opportunity. In addition, because digital signage can be updated quickly and with minimal effort, you can promote offerings based on the weather that day or immediately comment on a trending topic. Unlike the limitations of traditional signage, the promotional opportunities with digital signage are endless.
Save on Storage Space
Walk into the back rooms of many businesses and you are likely to see a graveyard of discarded signs and rolled up, outdated posters. Not only does this clutter create an eyesore and waste valuable storage space, but it also creates a fire hazard.
With a digital signage platform like lobbyTV, all signage is stored in a content management system. There are no limits to the number of slideshows you can create and store, so when the seasons change or a new holiday rolls around, you already have content ready to be deployed at the touch of a button. No external storage required!
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