In successful apartment communities, community managers and leasing agents tend to be extremely busy, either dealing with current resident concerns or giving tours to potential residents. This can lead to a bit of a wait. For busy professionals who are evaluating their future living arrangements, this can be a deal breaker. Visitors often do not even have a brochure to look at until after they have spoken to a leasing professional. What happens if someone rushes to a community on their lunch hour, only to find that there is no one actually in the office? The more patient individuals may wait their turn, but in many cases, they choose to leave and instead visit one of your competitors.
What if there was a way for your agents to still be out on community tours, while your television does the heavy lifting and acts as an additional salesperson? With digital signage, there is.
Digital Signage as a Virtual Salesperson
Picture the scenario. A couple walks into the leasing office eager to view available floorplans and see what the community has to offer. They look around, anxious to get the process started, yet no one is available to help. They look around the office, growing increasingly frustrated until they notice a television prominently displaying everything the community has to offer a new resident. They view floorplans, special lease offers, community features and photos from recent events that picture happy residents enjoying a lifestyle that your apartment provides. Instead of leaving to visit your competition, they are engaged and already partially sold on the idea of signing a lease – all before they have even viewed a single model.
Engage and Inform Current Residents
Digital signage is also incredibly beneficial for current residents as well. Even with emails, text messages and flyers, many apartment complexes struggle to effectively reach residents with important news and updates. Due to the dynamic nature of digital signage, it can easily capture the attention of residents when they enter the office or clubhouse to pick up packages or attend events.
Save Time and Schedule Ahead
In addition, digital signage software utilizes a cloud-based content management system, allowing for remote management and deployment across an unlimited number of screens. Need to schedule content for an event or a specific date or time? No problem. Digital signage software makes it easy to schedule any content five minutes or five months in advance. You can even set repeating schedules.
What About Content?
Worried about what to actually display on your TV screens? Don't be. lobbyTV has done most of the work for you. Choose from a large variety of pre-made templates or easily design your own. We have even posted a few ideas to get you started below. Need a little more help? Contact us for a custom template.
Modernize Your Leasing Office with lobbyTV
- Display floor plan options and starting prices
- Advertise move-in specials and promotions
- Promote community amenities such as pool, fitness center, dog parks, etc.
- Inform residents of upcoming events or announcements
- Educate residents on referral programs
- Showcase positive reviews and resident testimonials
- Provide photos from past community events
- Entertain with auto-updating news streams from over 70 sources
- Choose from over 5,000 radio stations to live stream behind slide shows
- Remotely manage screens from anywhere
- Display parking and public transport options
- Post rules and regulations for visitors
- Exhibit safety and security policies
- Advertise nearby attractions, dining and shopping
- Present public notices and urgent weather reports
Ready to Learn More?
No time for a guided demo? No problem! Watch our online demo for a brief overview.