Are you looking for ways to direct your clientele during the COVID-19 pandemic? Are you curious to see how you can alert your target audience to your store with a worldwide pandemic going on? If so, then you need to maximize your digital signage.
The communication between clientele and companies has never been more important. It’s not just a matter of advertising, it’s also a matter of ensuring their safety while walking in your store.
See below for several tips and tricks to use for your digital signage display. If you don’t currently have one, then you need to put it in your budget.
Reminders of New Operations
This pandemic has changed many things for businesses. Now, companies have been forced to consider ways to maximize their operations with COVID-19 being so prominent.
This might include options along the lines of altered hours of operations, requiring appointments before walking in the door, and so on. It’s important to communicate those things beforehand to prevent frustration or confusion among your clientele.
For example, without digital signage, you might not have another way to communicate your altered hours of operation.
With digital signage, you’re able to communicate these things ahead of time. Here are a few ways you can do that:
- Use digital signage to communicate your new hours of operations
- Input messages such as “Always wear a mask” to encourage safety for the community and provide an expectation for clients that walk in the door.
- Place your website address or number on digital signage to call to reserve an appointment and avoid waiting in long lines.
Your digital signage display is going to be a key cog in driving business during the coronavirus pandemic. Be sure to reach out to a digital signage company to find the right fit for your needs.
Inform Your Customers for Safety
These are unprecedented times. No company or client has ever experienced a pandemic to this magnitude. Because of that, there is going to be some confusion amongst your clients on how to safely come to your office/store.
CDC regulations are also industry-specific, meaning there are different rules in place for industries such as:
- Banks
- Restaurants
- Retail Stores
- Hospitals
- Grocery Stores
It’s up to you to provide CDC regulations for your clients that are specific to your company’s industry. Your clients will be able to read off the requirements from your digital signage before getting in line.
This will allow your company the luxury of not having to explain to each customer to wear a mask, to keep a social distance away from each other in line, and so on.
Push Your Social Media
Every once in a while, you’ll get a walk-in customer that has no previous association with your brand. When that happens, you want them walking out the door with as many connections as possible.
An easy way to start that process is by pushing your social media outlets on your company’s digital signage.
Whether it’s a digital signage display on the walls inside your office, or outdoor digital signage for the community to see, all should have your social media on them. This can help you generate more leads, have higher sales conversions, and build customer loyalty.
Placing your social media on your digital signage is also the first step in brand recall. Since your customers’ eyes will be drawn to the display, it’s a great place to push your Twitter handle, Instagram account, and so on.
Reinstate Your Brand
If there’s one positive that has come from the COVID-19 pandemic, it’s the push for online interaction among clients and businesses.
Even if you’d consider your business to be mostly brick-and-mortar, this is a great opportunity to combine the two. Your digital signage is the first step toward modernizing your brand.
Think about it this way: you might be a company that’s been in business for over 30 years that’s interested in revamping its brand. Much like the infamous Portillo’s restaurants in Chicago.
They were able to modernize their brand by integrating digital signage to show off their menu, point the customers down to their number call line, and prominently display their logo. This positively impacts the brand for years to come.
Protection for Customers and Employees
While your customers might be the ones buying your products/services, they aren’t the only people you have to worry about.
Your employees need to be protected from the pandemic as well. They deserve to be given as much security as possible.
Using your digital signage, you can create a set of guidelines to provide accountability to your staff and your consumers. If you have online operations, your digital signage displays can direct them to that as well. For example, an “order online” sign for your restaurant.
Your digital signage can also be integrated with other applications to streamline your business processes. For example, it can display the order line for hair appointments, or take out orders, that you have through another business application.
Use Digital Signage to Your Company’s Benefit Today
Now that you’ve seen all the different ways that you can use digital signage to your benefit, be sure to equip yourself with the right technology for the job!
Make sure to read this article for more information on how your company’s wait time might be losing potential residents/clients.
For more inquiries, please be sure to reach us via phone at 888-981-9776 or by email at info@lobbytv.co and we will be happy to assist you further.