With the coronavirus pandemic spreading across the world, restaurants and bars have had to accommodate new health precautions. From changing hours to only selling a takeout menu, many businesses have been faced with a diverse range of issues that need to be addressed. One of the ways, many businesses have met these challenges is with digital signage.
3 reasons why digital signage is indispensable for your restaurant or bar
During these difficult times, many restaurant and bar owners have taken advantage of digital signage. This has allowed them to communicate important safety information, handle queue sizes and allow customers to know approximate wait times. As well as keep customers informed of new meals, and opening hours.
1. Communicating important safety information
Digital signage in restaurants and bars during the pandemic has helped businesses communicate important safety information such as mask requirements, safe distancing protocols and symptoms of Covid-19. And as this information changes, digital signage can be quickly and easily updated.
2. Queue management
Digital signage can make it easy for customers to see how many people are allowed in, as well as a rough estimate of wait times. Studies show that customers who know how long the wait is are more willing to hang around.
So, if you’re looking for a way to reduce customer frustration and crowd influx, digital signage can help you mitigate both of these.
3. Keeping customers informed
Aside from wait times and number of customers allowed, digital signage is also a great way to display important information such as:
• specials
• new menu items
• happy hours
• operating hours
The advantage of digital signage is it’s more cost-effective, and easier to update than print signage. They are also quicker to update and are more effective forms of communication because they’re better at grabbing people’s attention.
The other advantage is you can use digital signage to encourage people to come back. You can do this by letting them know certain days that have certain specials, or when they can come back for happy hour.
Digital signage will help restaurants and bars
The last time businesses were affected this badly, was the Great Depression. Thankfully, technology has come a long way since then and it’s much easier for businesses to find ways to survive and even thrive in these difficult times.
Helping customers stay informed while also encouraging them to purchase specials, new menu items and other incentives is part of why digital signage is so important for restaurants and bars.
How lobbyTV can help your business today
If you are looking for ways to improve sales, increase catering opportunities, and drive more customers to your restaurant or bar, lobbyTV’s digital signage solution can help you.
If you would like to see first-hand how we can help you, sign up for a two-week free trial today. Alternatively, you can schedule a demo with one of our specialists to find out exactly how digital signage can help you.