Regulatory compliance, keeping menus up-to-date, promoting specific items, telling your story, and engaging with your customers - Digital menu boards are essential for restaurants to improve their bottom line.
Cross selling & upselling
Several fast-casual restaurants have increased sales from existing customers by upselling items like soda, sides, and takeouts that otherwise wouldn’t have been ordered. By upgrading fast casual restaurants with digital menus, sales have increased by 31%. The sales increase is attributed to promoting high margin menu items and cross-sell related items like sides and desserts which can be very difficult to sell otherwise. Especially during dinner time, ice cream sales increased over ten-fold when presented using video promos.
Increase customer return rate
Many restaurants use digital menu boards to advertise specials, like happy hours. And dinner specials showcased during lunch will increase the return rate of customers. These are essential tactics to improve the restaurant business by retaining customers. An attractive deal like "Happy Hour Every day 4-6 - all beers for $2" can make customers interested in bringing friends after work. In the process, the restaurant is attracting new customers and significantly increasing sales. You can schedule when to show future promotions and maximize the effectiveness of your specials and promotions.
Tell your story
Storytelling is the most effective way to engage and retain customers and improve the overall customer experience. Make your customers part of your story. Move and inspire them. lobbyTV can help you improve the effectiveness of the story you are trying to tell.
Millennials embrace the story behind a brand to get attached, and it's been an increasing trend to have a story be a significant part of the restaurant experience to attract millennials.
Helps with regulatory compliance
New regulations require calorie and nutrition information displayed on menus for most restaurants. Digital menu boards enable restaurants to be flexible with their menu. You can quickly add or remove items from the menu or update nutritional information. Safety information and announcements are other ways lobbyTV can help you comply with labor regulations by providing a platform to educate staff continuously about safety and compliance.
More info about lobbyTV’s digital menu boards